Active Suffolk Impact Report 2020-2021 - Flipbook - Page 12
We frequently share key insight with our stakeholders which will support them to develop new projects
and understanding around topics such as: deprivation, childhood obesity, local demographics, and
inequalities. We also ensure we use current research and insight to steer our own projects in the right
direction and it is embedded in everything we do.
45,892 new users on the website, 197,170 page
views and almost 27% of traffic to the website came via
Our marketing function
supports our project areas
with the promotion of news,
events, activities, and
campaigns relating to our
strategic aims, as well as
supporting the wider sector.
our social media channels.
6,318 profile visits,
189 new followers and
566,100 impressions on
use of LinkedIn with
530 total followers
Comments from the
Due to the Covid-19 pandemic and the
national lockdowns we were faced with
in the last year, it was decided that the
annual Suffolk Sports Awards would be
cancelled. Instead, we launched our very own
Lockdown Activity Hero campaign which gave
recognition to our partners, organisations
and individuals who went above and beyond
to support the local community to be active
and stay connected during lockdown.
Thank you so much… I am delighted
63 individual clubs, teachers and instructors
were given recognition as part of the campaign
of those were
submitted after just five days!
The campaign resulted in
to see my story on the website, and we
have already started to share this on social
media. Appreciate all the work you have
put into organising this.
Kay Fletcher Fitness
Thank you – this has really cheered me
up. There should be more campaigns like
this that highlight the positivity in Ipswich.
Just Jay Dance
You’ve really brightened my day!
I’m very flattered and honoured to
receive one of your lockdown hero awards.
I have really enjoyed filming and delivering
the daily lockdown workouts for the
Mr Johnny Lee, Red Oak Primary School