Active Suffolk Impact Report 2019-2020 - Flipbook - Page 17
Future Planning 2021 & Beyond
A message from John Clough, Director of Active Suffolk
Just over 12 months ago, the Active
Suffolk brand name was launched and we
transitioned from our previous successful
existence as Suffolk Sport. Who could have
thought that just over a year later the world
would be such a different place and the
future so uncertain. Despite the challenges
of our current times, we reflect upon what
has been another successful year and one
in which Active Suffolk’s role in supporting
both our communities and the wider sport
and physical activity sector has been
demonstrated to be more valuable than
ever.
Whilst on the national stage
the messages in relation
to participation in, and the
benefits of, physical activity
have perhaps never been
stronger, the long-standing
inequalities that exist have
not been narrowed. We must
continue to collaborate and
focus our collective energy in
order to ensure that everyone
can enjoy the benefits of being
active. The sport and physical
activity sector itself will need
time and support to recover
and rebuild. Despite the
undoubted challenges, there
will also be many opportunities.
Working with a wide range of
organisations and partners,
Active Suffolk will continue to
collaborate, adapt and innovate
to ensure that the local sport
and physical activity sector
emerges as strong as it can
possibly be in order to tackle
the challenges and seize the
opportunities ahead.