Active Suffolk Annual Report 2021:22 - Flipbook - Page 14
Insight
We frequently share key insight with our stakeholders which will support them to develop new projects
and understanding around topics such as: deprivation, childhood obesity, local demographics, and
inequalities. We also ensure we use current research and insight to steer our own projects in the right
direction and it is embedded in everything we do.
Marketing
67,430 new users on the website
86,034 page views
Our marketing function
supports our project areas
with the promotion of news,
events, activities, and
campaigns relating to our
strategic aims, as well as
supporting the wider sector.
1,143 mentions,
20,643 profile visits,
80 new followers and
420,500 impressions on
Twitter
252 new
followers on
linkedin and 1,006
page visitors
2,785
page
likes via
Facebook
stats from April 2021- Feb 2022
We have developed a new five-year
which will launch in April 2022
marketing strategy
Our campaigns
The Active Suffolk
Awards returned
…Well almost, we presented The Active Suffolk
Awards via video this year where nine award
winners were announced over a series of
three YouTube videos which were premiered in
November 2021.
63 individuals and clubs were nominated.
547 video views. 111.93% in web users
during campaign period compared to last year’s
Lockdown Activity Hero Campaign.
Compared to last year’s Lockdown
Activity Hero campaign
Facebook
engagement
increased by 46%
Twitter
engagement
increased by 62%
LinkedIn engagement
increased by
88 %
INFO